Crystallizing Public Opinion (Registro nro. 102190)
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| fixed length control field | 01815cam a22003493u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 61364 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtSlPG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610134420.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260607r2020||||utu|||||o|||||||||||||| d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtSlPG |
| 041 #7 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| Source of code | iso639-1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bernays, Edward L., |
| Dates associated with a name | 1891-1995 |
| 245 10 - TITLE STATEMENT | |
| Title | Crystallizing Public Opinion |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Salt Lake City, UT : |
| Name of producer, publisher, distributor, manufacturer | Project Gutenberg, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | multiple file formats |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Wikipedia page about this book: https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion |
| 500 ## - GENERAL NOTE | |
| General note | Release date is 2020-02-10 |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Produced by Tim Lindell, Charlie Howard, and the Online<br/>Distributed Proofreading Team at http://www.pgdp.net (This<br/>book was produced from images made available by the<br/>HathiTrust Digital Library.) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. (This is an automatically generated summary.) |
| 534 ## - ORIGINAL VERSION NOTE | |
| Note about original | Original publication data not identified |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social psychology |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Public opinion |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Publicity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Public relations |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.gutenberg.org/ebooks/61364">https://www.gutenberg.org/ebooks/61364</a> |
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