Elements of show card writing (Registro nro. 109582)

Detalles MARC
000 -LEADER
fixed length control field 02489cam a22003373u 4500
001 - CONTROL NUMBER
control field 68778
003 - CONTROL NUMBER IDENTIFIER
control field UtSlPG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260610134605.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260607r20221923utu|||||o|||||||||||||| d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 24016941
040 ## - CATALOGING SOURCE
Original cataloging agency UtSlPG
041 #7 - LANGUAGE CODE
Language code of text/sound track or separate title en
Source of code iso639-1
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Wild, John H.
Fuller form of name (John Henry),
Dates associated with a name 1881-1947
245 10 - TITLE STATEMENT
Title Elements of show card writing
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Salt Lake City, UT :
Name of producer, publisher, distributor, manufacturer Project Gutenberg,
Date of production, publication, distribution, manufacture, or copyright notice 2022
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource :
Other physical details multiple file formats
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
500 ## - GENERAL NOTE
General note Release date is 2022-08-17
508 ## - CREATION/PRODUCTION CREDITS NOTE
Creation/production credits note Charlene Taylor and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
520 ## - SUMMARY, ETC.
Summary, etc. "Elements of Show Card Writing" by John H. De Wild is an instructional guide focused on the art of creating effective show cards, published in the early 20th century. The book is intended as an educational resource for those involved in advertising, particularly through visual displays in retail environments. With a practical approach, it explores the fundamentals of lettering and design, providing insights into how to write show cards that effectively convey business messages. The content of the book is structured into a series of lessons designed to teach readers the fundamentals of lettering, various alphabets, and layout techniques. Each lesson builds on the previous one, progressing from basic strokes to more complex designs. De Wild emphasizes the importance of mastering the basic strokes that form the letters before moving on to different styles of lettering, such as Roman, Egyptian, and Italic. Additionally, the book includes tips on selecting materials and tools, as well as practical examples and decorations to enhance the appeal of show cards. Throughout, there is a focus on the balance, proportion, and visual impact necessary for effective advertising messages. (This is an automatically generated summary.)
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Originally published:
Publication, distribution, etc. of original United States: Educational Department of the Associated Advertising Clubs of the World, 1923
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Lettering
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising cards
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://archive.org/details/elementsofshowca00dewi/page/2/mode/2up">https://archive.org/details/elementsofshowca00dewi/page/2/mode/2up</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.gutenberg.org/ebooks/68778">https://www.gutenberg.org/ebooks/68778</a>

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