Elements of show card writing (Registro nro. 109582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02489cam a22003373u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 68778 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtSlPG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610134605.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260607r20221923utu|||||o|||||||||||||| d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 24016941 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtSlPG |
| 041 #7 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| Source of code | iso639-1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Wild, John H. |
| Fuller form of name | (John Henry), |
| Dates associated with a name | 1881-1947 |
| 245 10 - TITLE STATEMENT | |
| Title | Elements of show card writing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Salt Lake City, UT : |
| Name of producer, publisher, distributor, manufacturer | Project Gutenberg, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | multiple file formats |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Release date is 2022-08-17 |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Charlene Taylor and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Elements of Show Card Writing" by John H. De Wild is an instructional guide focused on the art of creating effective show cards, published in the early 20th century. The book is intended as an educational resource for those involved in advertising, particularly through visual displays in retail environments. With a practical approach, it explores the fundamentals of lettering and design, providing insights into how to write show cards that effectively convey business messages. The content of the book is structured into a series of lessons designed to teach readers the fundamentals of lettering, various alphabets, and layout techniques. Each lesson builds on the previous one, progressing from basic strokes to more complex designs. De Wild emphasizes the importance of mastering the basic strokes that form the letters before moving on to different styles of lettering, such as Roman, Egyptian, and Italic. Additionally, the book includes tips on selecting materials and tools, as well as practical examples and decorations to enhance the appeal of show cards. Throughout, there is a focus on the balance, proportion, and visual impact necessary for effective advertising messages. (This is an automatically generated summary.) |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Originally published: |
| Publication, distribution, etc. of original | United States: Educational Department of the Associated Advertising Clubs of the World, 1923 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Lettering |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising cards |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://archive.org/details/elementsofshowca00dewi/page/2/mode/2up">https://archive.org/details/elementsofshowca00dewi/page/2/mode/2up</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.gutenberg.org/ebooks/68778">https://www.gutenberg.org/ebooks/68778</a> |
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