Traveling publicity campaigns (Registro nro. 116541)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02837cam a22003253u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 75816 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtSlPG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610134744.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260607r20251903utu|||||o|||||||||||||| d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 20012390 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtSlPG |
| 041 #7 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| Source of code | iso639-1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | LC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Routzahn, Mary Swain, |
| Dates associated with a name | 1880- |
| 245 10 - TITLE STATEMENT | |
| Title | Traveling publicity campaigns |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Salt Lake City, UT : |
| Name of producer, publisher, distributor, manufacturer | Project Gutenberg, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | multiple file formats |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Release date is 2025-04-08 |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | The Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Traveling Publicity Campaigns: Educational Tours of Railroad Trains and Motor Vehicles" by Mary Swain Routzahn is a historical account written in the early 20th century. This work explores the innovative use of mobile exhibits—such as specially equipped trains, trolleys, and motor trucks—to bring educational demonstrations and public health information directly to communities across a wide geographical area. The book highlights the practical experiences of government agencies and private organizations in executing these traveling publicity campaigns, making it especially relevant to readers interested in public education, health outreach, and the history of communication methods. The opening of "Traveling Publicity Campaigns: Educational Tours of Railroad Trains and Motor Vehicles" provides an overview of the rationale, organization, and implementation strategies behind these mobile educational efforts. Beginning with an editor's preface, the text emphasizes the unique potential of combining transportation technology with engaging exhibits to reach diverse populations—including remote rural areas otherwise underserved by traditional media. The first chapters outline the purposes, advantages, and challenges of such campaigns, present examples ranging from agricultural and health trains to motion picture tours and mobile clinics, and detail the importance of planning, advance publicity, and local cooperation. This section introduces readers to the scope and logistics of traveling publicity, using case studies and practical guidance to illustrate how these campaigns were designed to inform, motivate, and involve communities. (This is an automatically generated summary.) |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Originally published: |
| Publication, distribution, etc. of original | New York: Russell Sage foundation, 1920 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Educational exhibits, Traveling |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://archive.org/details/publictravel00routrich/page/n5/mode/2up">https://archive.org/details/publictravel00routrich/page/n5/mode/2up</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.gutenberg.org/ebooks/75816">https://www.gutenberg.org/ebooks/75816</a> |
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