An idea that saved a business (Registro nro. 117776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02350cam a22003133u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 77052 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtSlPG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610134802.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260607r20251918utu|||||o|||||||||||||| d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtSlPG |
| 041 #7 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| Source of code | iso639-1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dreyfuss, Leonard, |
| Dates associated with a name | 1886-1969 |
| 245 13 - TITLE STATEMENT | |
| Title | An idea that saved a business |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Salt Lake City, UT : |
| Name of producer, publisher, distributor, manufacturer | Project Gutenberg, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | multiple file formats |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Release date is 2025-10-14 |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Charlene Taylor, chenzw and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "An idea that saved a business by Leonard Dreyfuss" is a short business pamphlet and advertising case study from the early 20th century. It centers on the power of outdoor advertising—especially posters and painted signs—to reach all kinds of people and stimulate rapid retail growth. The narrative follows a worried department-store general manager who studies his failing numbers, then seeks advice from a circus executive famed for getting “the greatest amount of money in the shortest possible time.” He learns that the circus wins by blanketing the outdoors with large, colorful, simple messages placed wherever people pass. Adopting this approach, he launches a dominant citywide poster campaign with monthly changes in copy and color, while simultaneously improving store service and atmosphere. Over several years the store’s business surges, and the now-president credits outdoor publicity—used alongside heavy newspaper advertising—as the catalyst for momentum and prestige. The piece closes by asserting the story’s truth and segueing into a brief pitch for the sponsoring advertising firm’s services. (This is an automatically generated summary.) |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Originally published: |
| Publication, distribution, etc. of original | Newark: The United Advertising Corporation, 1918 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising, Outdoor -- United States |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://archive.org/details/ideathatsavedbus00drey/page/n7/mode/2up">https://archive.org/details/ideathatsavedbus00drey/page/n7/mode/2up</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.gutenberg.org/ebooks/77052">https://www.gutenberg.org/ebooks/77052</a> |
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