Coffee merchandising (Registro nro. 118274)

Detalles MARC
000 -LEADER
fixed length control field 03020cam a22003253u 4500
001 - CONTROL NUMBER
control field 77554
003 - CONTROL NUMBER IDENTIFIER
control field UtSlPG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260610134809.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260607r20251924utu|||||o|||||||||||||| d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 24022071
040 ## - CATALOGING SOURCE
Original cataloging agency UtSlPG
041 #7 - LANGUAGE CODE
Language code of text/sound track or separate title en
Source of code iso639-1
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ukers, William H.
Fuller form of name (William Harrison),
Dates associated with a name 1873-1945
245 10 - TITLE STATEMENT
Title Coffee merchandising
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Salt Lake City, UT :
Name of producer, publisher, distributor, manufacturer Project Gutenberg,
Date of production, publication, distribution, manufacture, or copyright notice 2025
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource :
Other physical details multiple file formats
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
500 ## - GENERAL NOTE
General note Release date is 2025-12-27
508 ## - CREATION/PRODUCTION CREDITS NOTE
Creation/production credits note Charlene Taylor and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
520 ## - SUMMARY, ETC.
Summary, etc. "Coffee merchandising" by William H. Ukers is a trade handbook on the coffee business written in the early 20th century. It offers a practical, beginner-focused overview of coffee’s history, botany, chemistry, cultivation, processing, buying and selling, roasting, blending, advertising, and brewing. Aimed at students and salespeople, it compiles essential facts and accepted trade practices to help build a durable, service-minded coffee business.<br/><br/>The opening of the book states its purpose—an accessible condensation of the author’s larger reference, presented without dogma—and then lays out a comprehensive table of contents. It begins with a brisk history: Near Eastern legends and persecutions, the spread of the drink to Europe and England’s “penny universities,” the rise of Parisian cafés, early American coffee houses, and the global propagation of the plant. It next explains the botany of Coffea arabica (and related species like Liberica and Robusta), describing the tree’s growth, flowers, fruit structure, and notable varieties, including peaberry. The chemistry section highlights caffein and caffeol as the key drivers of stimulation, flavor, and aroma, challenges common misconceptions about health effects, and cites modern research affirming coffee’s wholesomeness when used in moderation. A survey of where coffee grows follows, mapping the world’s coffee belt and summarizing principal producing regions alongside a commercial chart. It then outlines how coffee is cultivated (soils, climate, altitude, pruning, shade, country practices) and concludes this excerpt by introducing processing from harvest to market—picking, washed versus unwashed methods, pulping, fermentation, drying, hulling, and grading—before breaking off mid-discussion. (This is an automatically generated summary.)
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Originally published:
Publication, distribution, etc. of original New York: The Tea and coffee trade journal co., 1924
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Coffee Industry
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://archive.org/details/coffeemerchandis00uker/page/n5/mode/2up">https://archive.org/details/coffeemerchandis00uker/page/n5/mode/2up</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.gutenberg.org/ebooks/77554">https://www.gutenberg.org/ebooks/77554</a>

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