The clock that had no hands, and nineteen other essays about advertising (Registro nro. 70410)
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| fixed length control field | 03024cam a22003253u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 29562 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtSlPG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610133655.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260607r2009||||utu|||||o|||||||||||||| d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 13001403 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtSlPG |
| 041 #7 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| Source of code | iso639-1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaufman, Herbert, |
| Dates associated with a name | 1878-1947 |
| 245 14 - TITLE STATEMENT | |
| Title | The clock that had no hands, and nineteen other essays about advertising |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Salt Lake City, UT : |
| Name of producer, publisher, distributor, manufacturer | Project Gutenberg, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | multiple file formats |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Release date is 2009-08-01 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Produced by Jana Srna, Alexander Bauer and the Online<br/>Distributed Proofreading Team at http://www.pgdp.net (This<br/>file was produced from images generously made available<br/>by The Internet Archive/American Libraries.) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Clock that Had No Hands, and Nineteen Other Essays About Advertising" by Herbert Kaufman is a collection of essays written in the early 20th century. This book delves into the world of advertising, exploring its critical role in modern commerce. Kaufman's essays illustrate how advertising serves as a vital connection between merchants and customers in an increasingly complex market landscape. In this collection, Kaufman uses various metaphors and anecdotes to illustrate the impact of effective advertising practices. He emphasizes that just as a clock relies on its hands to function correctly, a business must utilize advertising to ensure its success. Throughout the essays, he underscores important principles such as the need for persistence in advertising, the importance of clear and simple communication, and the necessity for businesses to adapt to changing market dynamics. By drawing parallels with historical events and characters, such as Alexander the Great and the Spartans at Thermopylae, Kaufman provides valuable insights into how modern businesses can navigate their advertising challenges and thrive in a competitive environment. (This is an automatically generated summary.) |
| 534 ## - ORIGINAL VERSION NOTE | |
| Note about original | Original publication data not identified |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.gutenberg.org/ebooks/29562">https://www.gutenberg.org/ebooks/29562</a> |
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