02802cam a22003493u 4500 60150 UtSlPG 20260610134403.0 m cr n 260607r2019||||utu|||||o|||||||||||||| d 15016642 UtSlPG en iso639-1 HF Aughinbaugh, William Edmund, 1870-1940 Selling Latin America: A Problem in International Salesmanship. : What to Sell and How to Sell It Salt Lake City, UT : Project Gutenberg, 2019 1 online resource : multiple file formats text txt rdacontent computer c rdamedia online resource cr rdacarrier Release date is 2019-08-22 Produced by Richard Tonsing and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive) "Selling Latin America: A Problem in International Salesmanship" by William E. Aughinbaugh is a detailed guide on international trade, specifically focusing on the sales potential in Latin America, written in the early 20th century. The book is particularly timely, as it highlights the opportunities arising for American businesses during the post-World War I landscape when European markets were disrupted. Aughinbaugh offers insights into the unique characteristics, demands, and potentials of various Latin American countries, with an emphasis on practical advice for navigating foreign trade (such as cultural understanding and effective sales strategies). The opening of the book sets the stage for understanding the current commercial climate by reviewing historical contexts and previous trade relationships. It discusses how wartime dynamics have shifted business opportunities toward the United States, suggesting that with Europe preoccupied, American businesses have a favorable position to explore these untapped markets. The author begins to identify the rich resources, agricultural potential, and burgeoning consumer markets of Latin American nations that could foster mutually beneficial trade relationships underpinned by American manufacturing's capabilities. This foundational understanding positions readers to appreciate the book's forthcoming detailed analysis of specific countries and the unique trade dynamics in each region. (This is an automatically generated summary.) Original publication data not identified Latin America -- Economic conditions Latin America -- Commerce -- United States United States -- Commerce -- Latin America Latin America -- Commerce https://www.gutenberg.org/ebooks/60150 100976 100976