01815cam a22003493u 4500 61364 UtSlPG 20260610134420.0 m cr n 260607r2020||||utu|||||o|||||||||||||| d UtSlPG en iso639-1 HM Bernays, Edward L., 1891-1995 Crystallizing Public Opinion Salt Lake City, UT : Project Gutenberg, 2020 1 online resource : multiple file formats text txt rdacontent computer c rdamedia online resource cr rdacarrier Wikipedia page about this book: https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion Release date is 2020-02-10 Produced by Tim Lindell, Charlie Howard, and the Online Distributed Proofreading Team at http://www.pgdp.net (This book was produced from images made available by the HathiTrust Digital Library.) "Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. (This is an automatically generated summary.) Original publication data not identified Social psychology Public opinion Publicity Public relations https://www.gutenberg.org/ebooks/61364 102190 102190