TY  - BOOK
AU  - Bernays,Edward L.
TI  - Crystallizing Public Opinion
AV  - HM 
PY  - 2020///
CY  - Salt Lake City, UT
PB  - Project Gutenberg
KW  - Social psychology
KW  - Public opinion
KW  - Publicity
KW  - Public relations
N1  - Wikipedia page about this book: https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion; Release date is 2020-02-10; Produced by Tim Lindell, Charlie Howard, and the Online
Distributed Proofreading Team at http://www.pgdp.net (This
book was produced from images made available by the
HathiTrust Digital Library.); Original publication data not identified
N2  - "Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. (This is an automatically generated summary.)
UR  - https://www.gutenberg.org/ebooks/61364
ER  -