02394cam a22003013u 4500 7428 UtSlPG 20260610133207.0 m cr n 260607r2005||||utu|||||o|||||||||||||| d UtSlPG en iso639-1 TX Bentley, Mildred Maddocks, 1881-1955 The consumer viewpoint Salt Lake City, UT : Project Gutenberg, 2005 1 online resource : multiple file formats text txt rdacontent computer c rdamedia online resource cr rdacarrier Release date is 2005-02-01 Produced by Joshua Hutchinson, David Garcia, Charles Franks and the Online Distributed Proofreading Team. "The Consumer Viewpoint: covering vital phases of manufacturing and selling household devices" by Mildred Maddocks is a significant publication that explores the relationship between manufacturers of household appliances and their primary users—women. Written during the early to mid-20th century, this book focuses on consumer needs and experiences in the rapidly evolving market of household devices. It discusses the unique challenges faced by manufacturers when designing and marketing products intended for women, emphasizing the importance of understanding consumer perspectives in this context. In "The Consumer Viewpoint," Maddocks draws upon years of research and feedback from consumers to highlight frequently overlooked factors in appliance manufacturing. The text stresses the need for manufacturers to prioritize functionality, safety, and durability in their products, detailing the specifics that consumers desire in items such as washing machines, vacuum cleaners, and irons. By analyzing consumer purchasing decisions, it becomes evident that women value solid construction, efficiency, and easy operation over flashiness or superficial features. The book serves as both a guide for manufacturers and an educative resource for consumers, advocating for a better understanding of the practical and emotional needs of women as primary users of household appliances. (This is an automatically generated summary.) Original publication data not identified Home economics -- Equipment and supplies https://www.gutenberg.org/ebooks/7428 49419 49419