02394cam a22003013u 45000010005000000030007000050050017000120060002000290070005000310080041000360400011000770410017000880500007001051000042001122450027001542640051001813000047002323360026002793370026003053380036003315000031003675080110003985201435005085340045019436530045019888560042020339990017020757428UtSlPG20260610133207.0mcr n260607r2005||||utu|||||o|||||||||||||| d  aUtSlPG 7aen2iso639-1 4aTX1 aBentley, Mildred Maddocks,d1881-195514aThe consumer viewpoint 1aSalt Lake City, UT :bProject Gutenberg,c2005  a1 online resource :bmultiple file formats  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aRelease date is 2005-02-01  aProduced by Joshua Hutchinson, David Garcia, Charles Franks
and the Online Distributed Proofreading Team.  a"The Consumer Viewpoint: covering vital phases of manufacturing and selling household devices" by Mildred Maddocks is a significant publication that explores the relationship between manufacturers of household appliances and their primary users—women. Written during the early to mid-20th century, this book focuses on consumer needs and experiences in the rapidly evolving market of household devices. It discusses the unique challenges faced by manufacturers when designing and marketing products intended for women, emphasizing the importance of understanding consumer perspectives in this context.  In "The Consumer Viewpoint," Maddocks draws upon years of research and feedback from consumers to highlight frequently overlooked factors in appliance manufacturing. The text stresses the need for manufacturers to prioritize functionality, safety, and durability in their products, detailing the specifics that consumers desire in items such as washing machines, vacuum cleaners, and irons. By analyzing consumer purchasing decisions, it becomes evident that women value solid construction, efficiency, and easy operation over flashiness or superficial features. The book serves as both a guide for manufacturers and an educative resource for consumers, advocating for a better understanding of the practical and emotional needs of women as primary users of household appliances. (This is an automatically generated summary.)  nOriginal publication data not identified  aHome economics -- Equipment and supplies40uhttps://www.gutenberg.org/ebooks/7428  c49419d49419