02484cam a22003373u 450000100060000000300070000600500170001300600020003000700050003200800410003704000110007804100170008905000070010610000520011324500210016526400510018630000470023733600260028433700260031033800360033649000590037250000310043150801160046252013540057853400450193265300200197765300180199770000290201583000590204485600430210332077UtSlPG20260610133730.0mcr n260607r2010||||utu|||||o|||||||||||||| d  aUtSlPG 7aen2iso639-1 4aPS1 aMarks, Winston K.q(Winston Kinney),d1915-197910aBreeder Reaction 1aSalt Lake City, UT :bProject Gutenberg,c2010  a1 online resource :bmultiple file formats  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier1 aProduced from If Worlds of Science Fiction April 1954.  aRelease date is 2010-04-21  aProduced by Sankar Viswanathan, Greg Weeks, and the Online
Distributed Proofreading Team at http://www.pgdp.net  a"Breeder Reaction" by Winston K. Marks is a science fiction short story written in the early 1950s. The narrative revolves around a quirky advertising world where an unusual beauty product, "Atummyc Afterbath Dusting Powder," infused with a mysterious ingredient termed Atummion, unexpectedly attracts mass appeal due to its astonishing beauty-enhancing properties. The story offers a satirical look at the cosmetics industry, highlighting themes of unintended consequences stemming from scientific experimentation.  The plot follows the protagonist, a product engineer named Sanford Sanders, who becomes embroiled in the chaotic aftermath of the explosive success of Atummyc products. Initially dismissive, he soon discovers that the "radiant atomic look" touted in advertisements is due to real, profound changes that the Atummion creates in its users. As sales skyrocket, a serious revelation unfolds: the ingredient has unforeseen effects that lead to pregnancy among female users, including a department assistant named Dolores. The narrative crescendos with the implications of their popularity mingling with ethical concerns, forcing Sanders and his colleagues to confront the moral responsibilities of their creations amidst an unfolding fertility crisis intertwined with their cosmetics lineup. (This is an automatically generated summary.)  nOriginal publication data not identified  aScience fiction  aShort stories1 aFreas, Kelly,d1922-2005 0aProduced from If Worlds of Science Fiction April 1954.40uhttps://www.gutenberg.org/ebooks/32077