02513cam a22003493u 4500 32077 UtSlPG 20260610133730.0 m cr n 260607r2010||||utu|||||o|||||||||||||| d UtSlPG en iso639-1 PS Marks, Winston K. (Winston Kinney), 1915-1979 Breeder Reaction Salt Lake City, UT : Project Gutenberg, 2010 1 online resource : multiple file formats text txt rdacontent computer c rdamedia online resource cr rdacarrier Produced from If Worlds of Science Fiction April 1954. Release date is 2010-04-21 Produced by Sankar Viswanathan, Greg Weeks, and the Online Distributed Proofreading Team at http://www.pgdp.net "Breeder Reaction" by Winston K. Marks is a science fiction short story written in the early 1950s. The narrative revolves around a quirky advertising world where an unusual beauty product, "Atummyc Afterbath Dusting Powder," infused with a mysterious ingredient termed Atummion, unexpectedly attracts mass appeal due to its astonishing beauty-enhancing properties. The story offers a satirical look at the cosmetics industry, highlighting themes of unintended consequences stemming from scientific experimentation. The plot follows the protagonist, a product engineer named Sanford Sanders, who becomes embroiled in the chaotic aftermath of the explosive success of Atummyc products. Initially dismissive, he soon discovers that the "radiant atomic look" touted in advertisements is due to real, profound changes that the Atummion creates in its users. As sales skyrocket, a serious revelation unfolds: the ingredient has unforeseen effects that lead to pregnancy among female users, including a department assistant named Dolores. The narrative crescendos with the implications of their popularity mingling with ethical concerns, forcing Sanders and his colleagues to confront the moral responsibilities of their creations amidst an unfolding fertility crisis intertwined with their cosmetics lineup. (This is an automatically generated summary.) Original publication data not identified Science fiction Short stories Freas, Kelly, 1922-2005 Produced from If Worlds of Science Fiction April 1954. https://www.gutenberg.org/ebooks/32077 72923 72923