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| 001 | 61364 | ||
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| 005 | 20260610134420.0 | ||
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| 040 | _aUtSlPG | ||
| 041 | 7 |
_aen _2iso639-1 |
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| 050 | 4 | _aHM | |
| 100 | 1 |
_aBernays, Edward L., _d1891-1995 |
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| 245 | 1 | 0 | _aCrystallizing Public Opinion |
| 264 | 1 |
_aSalt Lake City, UT : _bProject Gutenberg, _c2020 |
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_a1 online resource : _bmultiple file formats |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 500 | _aWikipedia page about this book: https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion | ||
| 500 | _aRelease date is 2020-02-10 | ||
| 508 | _aProduced by Tim Lindell, Charlie Howard, and the Online Distributed Proofreading Team at http://www.pgdp.net (This book was produced from images made available by the HathiTrust Digital Library.) | ||
| 520 | _a"Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. (This is an automatically generated summary.) | ||
| 534 | _nOriginal publication data not identified | ||
| 653 | _aSocial psychology | ||
| 653 | _aPublic opinion | ||
| 653 | _aPublicity | ||
| 653 | _aPublic relations | ||
| 856 | 4 | 0 | _uhttps://www.gutenberg.org/ebooks/61364 |
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_c102190 _d102190 |
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