| 000 | 02489cam a22003373u 4500 | ||
|---|---|---|---|
| 001 | 68778 | ||
| 003 | UtSlPG | ||
| 005 | 20260610134605.0 | ||
| 006 | m | ||
| 007 | cr n | ||
| 008 | 260607r20221923utu|||||o|||||||||||||| d | ||
| 010 | _a24016941 | ||
| 040 | _aUtSlPG | ||
| 041 | 7 |
_aen _2iso639-1 |
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| 050 | 4 | _aHF | |
| 100 | 1 |
_aDe Wild, John H. _q(John Henry), _d1881-1947 |
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| 245 | 1 | 0 | _aElements of show card writing |
| 264 | 1 |
_aSalt Lake City, UT : _bProject Gutenberg, _c2022 |
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| 300 |
_a1 online resource : _bmultiple file formats |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aRelease date is 2022-08-17 | ||
| 508 | _aCharlene Taylor and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) | ||
| 520 | _a"Elements of Show Card Writing" by John H. De Wild is an instructional guide focused on the art of creating effective show cards, published in the early 20th century. The book is intended as an educational resource for those involved in advertising, particularly through visual displays in retail environments. With a practical approach, it explores the fundamentals of lettering and design, providing insights into how to write show cards that effectively convey business messages. The content of the book is structured into a series of lessons designed to teach readers the fundamentals of lettering, various alphabets, and layout techniques. Each lesson builds on the previous one, progressing from basic strokes to more complex designs. De Wild emphasizes the importance of mastering the basic strokes that form the letters before moving on to different styles of lettering, such as Roman, Egyptian, and Italic. Additionally, the book includes tips on selecting materials and tools, as well as practical examples and decorations to enhance the appeal of show cards. Throughout, there is a focus on the balance, proportion, and visual impact necessary for effective advertising messages. (This is an automatically generated summary.) | ||
| 534 |
_pOriginally published: _cUnited States: Educational Department of the Associated Advertising Clubs of the World, 1923 |
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| 653 | _aLettering | ||
| 653 | _aAdvertising cards | ||
| 856 | 4 | _uhttps://archive.org/details/elementsofshowca00dewi/page/2/mode/2up | |
| 856 | 4 | 0 | _uhttps://www.gutenberg.org/ebooks/68778 |
| 999 |
_c109582 _d109582 |
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