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041 7 _aen
_2iso639-1
050 4 _aTP
100 1 _aShand, P. Morton
_q(Philip Morton),
_d1888-1960
245 1 0 _aBacchus; or, wine to-day and to-morrow
264 1 _aSalt Lake City, UT :
_bProject Gutenberg,
_c2025
300 _a1 online resource :
_bmultiple file formats
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aTo-day and to-morrow series
500 _aRelease date is 2025-11-26
508 _aTim Lindell and the Online Distributed Proofreading Team at https://www.pgdp.net (This book was produced from images made available by the HathiTrust Digital Library.)
520 _a"Bacchus; or, wine to-day and to-morrow" by P. Morton Shand is a cultural treatise written in the early 20th century. It examines wine’s future in the face of Prohibitionist zeal, mass-production, adulteration, misleading branding, and shifting tastes, arguing for authenticity, terroir, and educated consumption. Mixing satire with scholarship, it critiques fads (from sparkling-at-all-costs to “tonic” and dealcoholised wines), dissects trade practices and laws, and urges readers to value real places, real grapes, and real vintages. The opening of this work launches a spirited attack on Prohibition and Puritanism, defending wine as a civilizing table drink best enjoyed at home and condemning the squalor bred by teetotal dogma. It then identifies the chief threats to quality: over-cropping and high yields, the spread of common hybrids, misuse of revered names, and a public that chases a handful of famous labels. Detailed sections explain type-wines and co-operative blends (illustrated by Margaux), the rise of proprietary “Monopole” brands that dilute regional character, and the legal stakes of appellations of origin. The author surveys legal and illegal manipulations (from chaptalisation to sulphuring), the craze for turning everything sparkling or “tonic,” and the pseudo-solution of non-alcoholic grape-juice. He recounts vine plagues (Oidium, Phylloxera) and the rescue via grafting, then critiques Empire wines for imitation rather than identity, urging them to develop their own names and terroirs. Trade policy and state control models (Scandinavia, Belgium, Canada) are weighed alongside Britain’s lax labelling, with Port and Madeira as rare protected exceptions. Finally, fashion and feminism enter: tastes rise and fall by vogue, Champagne dries to suit the age, and women begin to claim the cellar—while the text needles the era’s pose of preferring “dry” over the quietly persistent love of sweet wines. (This is an automatically generated summary.)
534 _pOriginally published:
_cLondon: Kegan Paul, Trench, Trubner & Co., 1927
653 _aWine and wine making
830 0 _aTo-day and to-morrow series
856 4 _uhttps://hdl.handle.net/2027/umn.319510008033660
856 4 0 _uhttps://www.gutenberg.org/ebooks/77340
999 _c118060
_d118060