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040			_aUtSlPG
041		7	_aen _2iso639-1
050		4	_aTX
100	1		_aBentley, Mildred Maddocks, _d1881-1955
245	1	4	_aThe consumer viewpoint
264		1	_aSalt Lake City, UT : _bProject Gutenberg, _c2005
300			_a1 online resource : _bmultiple file formats
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aRelease date is 2005-02-01
508			_aProduced by Joshua Hutchinson, David Garcia, Charles Franks and the Online Distributed Proofreading Team.
520			_a"The Consumer Viewpoint: covering vital phases of manufacturing and selling household devices" by Mildred Maddocks is a significant publication that explores the relationship between manufacturers of household appliances and their primary users—women. Written during the early to mid-20th century, this book focuses on consumer needs and experiences in the rapidly evolving market of household devices. It discusses the unique challenges faced by manufacturers when designing and marketing products intended for women, emphasizing the importance of understanding consumer perspectives in this context. In "The Consumer Viewpoint," Maddocks draws upon years of research and feedback from consumers to highlight frequently overlooked factors in appliance manufacturing. The text stresses the need for manufacturers to prioritize functionality, safety, and durability in their products, detailing the specifics that consumers desire in items such as washing machines, vacuum cleaners, and irons. By analyzing consumer purchasing decisions, it becomes evident that women value solid construction, efficiency, and easy operation over flashiness or superficial features. The book serves as both a guide for manufacturers and an educative resource for consumers, advocating for a better understanding of the practical and emotional needs of women as primary users of household appliances. (This is an automatically generated summary.)
534			_nOriginal publication data not identified
653			_aHome economics -- Equipment and supplies
856	4	0	_uhttps://www.gutenberg.org/ebooks/7428
999			_c49419 _d49419