000			03024cam a22003253u 4500
001			29562
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005			20260610133655.0
006			m
007			cr n
008			260607r2009||||utu|||||o|||||||||||||| d
010			_a13001403
040			_aUtSlPG
041		7	_aen _2iso639-1
050		4	_aHF
100	1		_aKaufman, Herbert, _d1878-1947
245	1	4	_aThe clock that had no hands, and nineteen other essays about advertising
264		1	_aSalt Lake City, UT : _bProject Gutenberg, _c2009
300			_a1 online resource : _bmultiple file formats
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aRelease date is 2009-08-01
505	0		_aThe clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
508			_aProduced by Jana Srna, Alexander Bauer and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
520			_a"The Clock that Had No Hands, and Nineteen Other Essays About Advertising" by Herbert Kaufman is a collection of essays written in the early 20th century. This book delves into the world of advertising, exploring its critical role in modern commerce. Kaufman's essays illustrate how advertising serves as a vital connection between merchants and customers in an increasingly complex market landscape. In this collection, Kaufman uses various metaphors and anecdotes to illustrate the impact of effective advertising practices. He emphasizes that just as a clock relies on its hands to function correctly, a business must utilize advertising to ensure its success. Throughout the essays, he underscores important principles such as the need for persistence in advertising, the importance of clear and simple communication, and the necessity for businesses to adapt to changing market dynamics. By drawing parallels with historical events and characters, such as Alexander the Great and the Spartans at Thermopylae, Kaufman provides valuable insights into how modern businesses can navigate their advertising challenges and thrive in a competitive environment. (This is an automatically generated summary.)
534			_nOriginal publication data not identified
653			_aAdvertising
856	4	0	_uhttps://www.gutenberg.org/ebooks/29562
999			_c70410 _d70410