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Crystallizing Public Opinion

Por: Tipo de material: TextoIdioma: en Editor: Salt Lake City, UT : Project Gutenberg, 2020Descripción: 1 online resource : multiple file formatsTipo de contenido:
  • text
Tipo de medio:
  • computer
Tipo de soporte:
  • online resource
Tema(s): Clasificación LoC:
  • HM
Recursos en línea: Créditos de producción:
  • Produced by Tim Lindell, Charlie Howard, and the Online Distributed Proofreading Team at http://www.pgdp.net (This book was produced from images made available by the HathiTrust Digital Library.)
Resumen: "Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. (This is an automatically generated summary.)
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Wikipedia page about this book: https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion

Release date is 2020-02-10

Produced by Tim Lindell, Charlie Howard, and the Online
Distributed Proofreading Team at http://www.pgdp.net (This
book was produced from images made available by the
HathiTrust Digital Library.)

"Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. (This is an automatically generated summary.)

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